A new report from online advertising company Turn shows rising or steady eCPMs (the effective price paid by advertisers for every thousand impressions).
The Global Digital Audience Report is based on data from Turn’s marketing platform between July and September — the company says the platform has access to 2 trillion ad impressions and makes 100 billion ad impressions each month.
Looking at individual formats, Turn showed that display eCPMs grew to $1.28 from $1.22 last quarter. Mobile eCPMs averaged $1.02 (barely) growing 0.9 percent. Facebook and Facebook Exchange ads saw the biggest increase, growing 15.4 percent to 45 cents. Video was the only category with a drop, falling 0.54 percent to $10.97, so it’s still way above everything else.
The report also says that more inventory is becoming available in mobile apps, and that video advertising is standardizing around a few high-performing formats.
One theme in the report is what Turn describes as “the rise of the cross-channel brand” — namely, businesses that advertise in multiple formats and channels. The company says it has seen a 137 percent increase in cross-channel brands this year, with a 500 percent increase in brands that advertise across display, mobile, social and video. On average, brands that went from one to multiple ad channels saw a 3x improvement in return on investment, Turn says.
Gartner's recent magic quadrant for IT Service Support Management included no vendors as leaders or innovators. Learn why and how ITinvolve is delivering an innovative service desk solution that empowers IT staff through social collaboration and visualization to improve incident analysis and triage to speed incident resolution time.
Kendrick Lamar took home five awards at the 2013 BET Hip Hop Awards. But it was the emcee's controversial verse that actually swept Tuesday evening's telecast.
Before he even took to the stage to perform, #KendricksVerse was already trending on Twitter.
The artist, whose pointed dig at Drake and other hip-hop contemporaries stirred trouble after the release of his guest verse on Big Sean's "Control," finally responded to the feud during the show, which was taped Sept. 28 at the Boisfeuillet Jones Atlanta Civic Center in Atlanta, Ga. In two minutes of an emotionally-fueled TDE cypher, Lamar spewed, "Yeah, and nothing's been the same since they dropped 'Control.' And tucked a sensitive rapper back in his pajama clothes."
"Pin the tail on the donkey, boy you been a fake," he continued.
While the Nothing Was the Same artist was not present at the show to react to the jab, Drake nabbed a healthy helping of awards including the People's Champ honor for his single, "Started From the Bottom." He also won Best Hip-Hop Video for the same track. Other winners included Jay Z and J. Cole. View the complete list below.
Best Hip-Hop Video: Drake - "Started From the Bottom"
Best Collaboration, Duo or Group: A$AP Rocky (ft. Drake, 2 Chainz and Kendrick Lamar) - "F---in' Problems"
Prof Higgs does not see himself as being comparable to Einstein
Prof Peter Higgs, the joint winner of this year's Nobel Prize for Physics, has promised to retire - once he turns 85.
In a BBC Scotland interview, he also revealed that he turned down the offer of a knighthood because he did not want "that sort of title".
Prof Higgs said he feels uncomfortable being likened to other Nobel winners.
The 84-year-old said this was because his work on the particle which carries his name only took a very short time.
He said: "I'm getting the prize for something which took me two or three weeks in 1964. It's a very small amount of my life.
"If you take Einstein for the example, his achievements were several orders of magnitude greater."
Landmark research
Prof Higgs was born in Newcastle, but developed his theory while working at the University of Edinburgh.
Continue reading the main story
“Start Quote
As you know I've recently become a Companion of Honour but that's rather discreet”
End Quote Prof Peter Higgs
His landmark research defined what was to become known as the Higgs boson.
Discovering the particle became one of the most sought-after goals in science, and the team of scientists from the European nuclear research facility Cern, who were behind the $10bn Large Hadron Collider (LHC), made proving its existence a key priority.
In July 2012, physicists at Cern confirmed the discovery of a particle consistent with the Higgs boson.
Prof Higgs said he was offered a knighthood in 1999 by Prime Minister Tony Blair but refused the honour.
'Rather discreet'
"I thought anything of that sort was premature," he explained, "and anyway, I didn't want that sort of title thank you."
"As you know I've recently become a Companion of Honour but that's rather discreet. It's a couple of letters after your name."
The physicist retired from full-time teaching 17 years ago but has remained active in sharing his knowledge with other scientists.
He now intends to retire "properly" after his 85th birthday.
"I'm proposing to retire at the age of 85, next year," he confirmed.
"But flying around the world giving lectures is a fairly recent phenomenon because of the build up to this discovery at Cern."
Engine technology on the road to meeting emissions standards
Public release date: 16-Oct-2013 [
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Contact: Michael Bernstein m_bernstein@acs.org 202-872-6042 American Chemical Society
An engine design appearing under the hoods of many new cars and light trucks today is close to meeting the latest pollution standards that will require vehicles to emit fewer harmful particles over their lifetimes, scientists are reporting. The new study on emissions from gasoline direct injection (GDI) technology appears in the ACS journal Environmental Science & Technology.
Matti Maricq and colleagues explain that to meet new regulations, vehicle manufacturers need to make cars both more fuel-efficient and less polluting, which can be a difficult engineering challenge. In 2012, California approved standards to reduce emissions from passenger cars to 3 milligrams, or a millionth of an ounce, per mile over the 2017-2021 automobile model years. Particulate matter in emissions is associated with health problems, such as asthma and other lung conditions. The U.S. Environmental Protection Agency has proposed the same target and expects it to remain consistent for 150,000 miles of a vehicle's lifetime. In the meantime, car manufacturers have been putting more cars with GDI technology, which boosts fuel efficiency by injecting gasoline straight into a vehicle's combustion chamber, on the market. But no one had looked at the emissions picture over the lifetime of these fuel-efficient vehicles to see if GDI cars can also meet the new particulate matter standards.
They tested the particle emissions from two GDI vehicles. They found in these examples that the emissions hovered near or below the limit set by the new California and EPA standards over a lifetime of 150,000 miles.
###
The American Chemical Society is a nonprofit organization chartered by the U.S. Congress. With more than 163,000 members, ACS is the world's largest scientific society and a global leader in providing access to chemistry-related research through its multiple databases, peer-reviewed journals and scientific conferences. Its main offices are in Washington, D.C., and Columbus, Ohio.
To automatically receive news releases from the American Chemical Society, contact newsroom@acs.org.
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Engine technology on the road to meeting emissions standards
Public release date: 16-Oct-2013 [
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| Share
]
Contact: Michael Bernstein m_bernstein@acs.org 202-872-6042 American Chemical Society
An engine design appearing under the hoods of many new cars and light trucks today is close to meeting the latest pollution standards that will require vehicles to emit fewer harmful particles over their lifetimes, scientists are reporting. The new study on emissions from gasoline direct injection (GDI) technology appears in the ACS journal Environmental Science & Technology.
Matti Maricq and colleagues explain that to meet new regulations, vehicle manufacturers need to make cars both more fuel-efficient and less polluting, which can be a difficult engineering challenge. In 2012, California approved standards to reduce emissions from passenger cars to 3 milligrams, or a millionth of an ounce, per mile over the 2017-2021 automobile model years. Particulate matter in emissions is associated with health problems, such as asthma and other lung conditions. The U.S. Environmental Protection Agency has proposed the same target and expects it to remain consistent for 150,000 miles of a vehicle's lifetime. In the meantime, car manufacturers have been putting more cars with GDI technology, which boosts fuel efficiency by injecting gasoline straight into a vehicle's combustion chamber, on the market. But no one had looked at the emissions picture over the lifetime of these fuel-efficient vehicles to see if GDI cars can also meet the new particulate matter standards.
They tested the particle emissions from two GDI vehicles. They found in these examples that the emissions hovered near or below the limit set by the new California and EPA standards over a lifetime of 150,000 miles.
###
The American Chemical Society is a nonprofit organization chartered by the U.S. Congress. With more than 163,000 members, ACS is the world's largest scientific society and a global leader in providing access to chemistry-related research through its multiple databases, peer-reviewed journals and scientific conferences. Its main offices are in Washington, D.C., and Columbus, Ohio.
To automatically receive news releases from the American Chemical Society, contact newsroom@acs.org.
Follow us: Twitter Facebook
[
| E-mail
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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
SAN FRANCISCO (Reuters) - Yahoo Inc said on Tuesday it will keep a larger stake in Alibaba Group Holding Ltd than originally planned after it goes public, hoping to profit from the Chinese e-commerce company's future growth.
Founded by billionaire Jack Ma, Alibaba is expected to file for an estimated $15 billion IPO in 2014, valuing the operator of retail, auction and content websites at more than $100 billion. The IPO is one of the most eagerly anticipated Internet debuts since Facebook Inc in 2012.
Alibaba has decided not to list its shares in Hong Kong, but has not yet committed to listing on any other exchange, including the New York Stock Exchange, CEO Jonathan Lu told Reuters last week.
Under the terms of an amended agreement that Yahoo announced alongside its quarterly results, the U.S. Internet company will sell up to 208 million of the 523.6 million Alibaba shares it owns, either directly to the Chinese company or through the IPO. That is down from a previously agreed maximum of 261.5 million.
After the IPO, Yahoo would have the right to sell its remaining Alibaba shares at its discretion, Yahoo said.
A spokesman for Alibaba said that the terms of the previous agreement, which permitted Yahoo to sell only after a one-year lock-up period following the IPO, would remain in force.
On Tuesday, Yahoo announced second-quarter results from Alibaba, in which it holds a 24 percent stake, underscoring the Internet, retail and content company's rapid growth.
Alibaba's revenue grew 61 percent to $1.74 billion in the April to June period, while net income jumped 159 percent to $707 million. That pace is down from 71 percent in the first quarter, but still exceeded BGC Partners analyst Colin Gillis' forecast for about 54 percent.
(Corrects para 3 to say Alibaba has not yet committed to listing its shares on any other exchange, including the NYSE)
(Reporting by Edwin Chan; Editing by Bernard Orr and Andre Grenon)
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