inquisitor switcher: Nokia cops to powering Amazon's mapping service

Tuesday, September 18, 2012

Nokia cops to powering Amazon's mapping service

Well, Amazon is being pretty tight lipped about the details of its mapping service, but Nokia isn't afraid to spill the beans. A spokesperson for the Finish company, Sebastian Kurme, told The Next Web that Amazon is indeed licensing the Nokia Location Platform for its latest Google-shunning product. We reached out as well and were fed the exact same official statement, confirming that Nokia is becoming an even bigger player in the mapping sphere. The platform is already the basis for Yahoo! Maps and a large portion of Bing's offerings as well. Not to mention Nokia Drive, the company's navigation software, is one of the crown jewels of the Windows Phone world. Check out the full statement from Nokia below.

Amazon is licensing the Nokia Location Platform (NLP) for maps and geocoding.

The Nokia Location Platform is the most advanced mobile location platform with a unique global footprint. It provides maps for almost 200 countries (with more than 100 of them navigable) and provides the best, automotive-grade map quality based on industry-leading technology and more than 20 years expertise in mapping.
Amongst others, it is already powering Yahoo Maps, and increasingly also powering Bing Maps as well.
Location is playing a central role in our strategy, and because of its global footprint, quality and completeness of performance (geocoding, routing, traffic) the Nokia Location Platform offers great opportunities for 3rd parties to build upon.
Amazon´s decision to choose the Nokia Location Platform is further proof point that our competence in this space is a key differentiator also for other leading players in the industry to offer great location consumer experiences.

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